Monday 26 October 2015

Oracle Open World 2015 day 1

I'm writing this on Monday morning in San Francisco and I can hardly believe I've only been at Oracle Open World (OOW) for one day. There's no time to rest for OOW attendees on Sunday as there were plenty of user group sessions lined up all day including 12 quickfire sessions from Oracle ACE Directors who shared their knowledge of database 12c. I tweeted earlier in the day that Moscone West was looking quiet but the session on 12c was packed and by the time Larry Ellison gave the opening keynote at 5pm, thousands of delegates had swarmed into the hall.

It's always impressive to see how OOW and Oracle branding takes over the streets of San Francisco during conference week and this morning on Fox News OOW is a big news story, showing what a huge event this is. It's clearly also a big hit with local businesses, with Uber drivers reporting takings up 100% higher than normal . 

The opening keynote on Sunday afternoon started with a live link to the Oracle ACE Directors who jumped into the massive ball pit that's been created here at Moscone to resemble a cloud. I haven't tried it yet but it looked like fun.

In the keynote Larry Ellison spoke about how the industry has changed significantly over the past 5 years. Not long ago, Oracle considered SAP and IBM to be its main competitors. Nowadays, Salesforce and Workday are Oracle's main cloud competitors, not SAP. 

In the platform space, Microsoft is the main competitor, not IBM and in the infrastructure space it's Amazon, not IBM or EMC.

Larry went on to say that Oracle are the only company working in all three layers of cloud, platform and infrastructure and in terms of the cloud he sees this as a major differentiator between Workday and Oracle.

We heard that Oracle is No1 in the ERP market with 1,300 customers today, expected to grow to 2,000 very soon. Oracle now have 5,000 HCM customers and although 4,000 of them came via the Taleo acquisition, that still leaves 1,000 core Fusion HCM customers.

One of the main announcements in Larry's keynote was two new modules in the Oracle cloud portfolio; Manufacturing and E-Commerce . With these two additions, Oracle now have more applications than any other cloud services provider.


Earlier in the day I dropped into a session called 'Mobile/Cloud Terminology for Dummies'. I wasn't sure what to expect, thinking that with all the technology experts in OOW this might not be the most popular session but it was a packed room and the speaker, Mia Urman from AuraPlayer was an engaging speaker who quickly captured the attention of the audience. 

Mia closed with a slide that I'm sure most of us have seen before, which compares SaaS, IaaS and PaaS with ordering a pizza. It's still a useful slide for explaining cloud to anyone who may still not get it so I make no apologies for sharing it here: 

So, now on to Monday; I'm meeting up with other user group representatives shortly to hear about the new community platform that's about to be launched. It sounds like it's going to be a great opportunity for customer collaboration so watch this space for more news on that.


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